Business Lesson Today
But really it applies across the board. As a spouse, parent, coworker, or business owner.
Because we're constantly selling, selling ourselves and our wants. I have to sell my kids on using manners, on going to bed. I have to sell my wife on sex or what to eat or what to do. I have to sell my team on a vision or idea.
The list goes on and on. But what you really need to identify is looking at what you're actually selling.
Main Points
- You could claim to sell jewelry but if you can identify what that jewelry actually represents, think about how much more effective you can be as a salesperson.
- For example, insurance. You're actually selling peace of mind. Or for them not to even worry about losing everything.
- A teacher sells freedom. Freedom to express one's self or even freedom from control and the freedom to learn anything they want once they learn how to learn.
- I sell my kids unconditional love and safety. I am not there to entertain them. I am not there to be their friend, but their mentor and parent.
When you re-frame, you gain clarity for you and for your "client" and your impact will deepen and expand.
Action Steps
- White Belt: What roles do you have in your life? Write them out and clarify your role with each. Parent, spouse, teammate, boss, healer?
- Black Belt: Piece of paper, draw a line down the middle. On the left, list what your role is and what you initially think you sell. On the right, re-frame what you're selling. Level up and really dig deep and piece this out.
- Ex: Coach. I sell results. Turns to: I am not giving anyone results. I sell time and money by saving people time by giving them systems and feedback to fast forward their progress.
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Thank You!
~Coach Nick